To all you chocolate lovers our there – XOCOLATTI – New York, September 12, 2011

I cannot wait to go to the opening of this shop.  If you are in New York stop by, visit, buy and enjoy these wonderful mouth-watering treats.  You can also go on line to order

Xocolatti the standout star of the 2010 Chocolate Show, proudly announces the opening of their inaugural shop in the heart of Soho on September 12, 2011. Shaineal Shah, the 23-year-old visionary behind the brand, launched a highly successful online presence two years ago. His goal was to create a brand for chocolate connoisseurs’ that was respectful of the heritage of fine chocolates, but also offered an innovative and artistic experience. Edgy New York design firm de-spec created a design concept for the 150sf space lies in eliminating the traditional barriers of a storefront and creating a vitrine-like space that seamlessly integrates with the streetscape. Inside, each wall features a custom-designed, floor-to-ceiling bronze shelving system that acts as both storage and display for the iconic green and brown chocolate boxes. The resulting design is bold, graphic and sophisticated. Shaineal chose the name xocolatti (choco-latti) because it is a creative twist on the Aztec word xocolātl (cacao), which the ancients believed to be a food of the gods and was a luxury reserved for royalty. He personally selects each ingredient and creates the taste palate for unmatched quality. Xocolatti’s handmade, artful chocolates include: Truffles Containing single-origin chocolates and made with only the freshest ingredients with no additives or preservatives, each truffle is exquisitely hand-painted or hand-coated. One standout is the Sake Truffle Special Edition, a rich and unusual fusion of sake and dark chocolate. Slates A combination of eclectic ingredients and chocolate in delicious sheets studded with such eclectic flavors and textures as handmade almond nougatine, Persian pistachios, saffron, and rose petals. Mango Paprika and Mixed Nut Saffron Chikki are standouts. Clusters These free-form confections use exotic mixtures of nuts and fruits and enrobe them in decadent chocolate to create such combinations as Pomegranate Woodbury and Almond Roche. Gelato After extensive research at some of Italy’s finest gelaterias, Shaineal fell in love with the taste and texture of true gelato. Xocolatti’s authentic gelato is made from premium ingredients, including the freshest fruits and non-homogenized milk from local farms. New flavors will be introduced on a seasonal basis. “My family has been in the luxury jewelry business for many generations, so it’s no coincidence that the chocolates resemble sparkling jewels,” Shaineal explains. The Xocolatti shop is designed not only for local connoisseurs, but to be a destination for chocolate lovers from all over the world.


172 Prince Street

New York, NY 10012 Media Contact: Naomi Burton-Isaacs

This entry was posted in Candy, Chocolate, Desserts, Grand Openings. Bookmark the permalink.

6 Responses to To all you chocolate lovers our there – XOCOLATTI – New York, September 12, 2011

  1. bellini says:

    Chocolate has to be my guilty pleasure.

  2. Joan Nova says:

    ooh…and how conveniently close to you!

  3. I would be there in a heart beat if I lived there.

  4. Katie says:

    Did someone say chocolate? You’ll have to sample the product and let us know how it is. 🙂

  5. I checked out the site – why oh why am I stuck in Aus 😛
    This looks like heaven!
    Also thanks for subscribing – hope you enjoy it!

    Choc Chip Uru

  6. Rosa Mayland says:

    That must be a great place! I cannot resist chocolate…



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